8+ years crafting digital products

Designing something initiative useful friendly impactful

I'm Rasri — a passionate Product & UX/UI Designer who blends functionality with creativity, delivering products that prioritize usability and solve real-world problems.

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Trusted by companies
BTS CPF Central Retail LH Bank Tops Chester's Client Client BTS CPF Central Retail LH Bank Tops Chester's Client Client

01 — About

Crafting Digital
Experiences

I specialize in blending functionality with creativity to design user-centric products that not only look beautiful but also solve real-world problems. With over 14 years in design — from graphic design to leading product design teams — I bring deep expertise in product thinking, interface design, and UX research.

I've worked across industries including fintech, agritech, food & retail, and enterprise operations, collaborating with product managers, developers, and stakeholders to align design solutions with business goals.

Location
Bangkok, Thailand
Education
B.A. Communication Design
Email
cott.rasri@yahoo.com
Phone
(+66) 085-5544-991

Professional Skills

Product & Business Insight Problem Solving Strategic Planning Decision Making Cross-Team Collaboration

Craft Skills

Design & AI Tools Front-End Knowledge System Thinking Data & Testing Accessibility

02 — Experience

Where I've Made
An Impact

Over a decade of design experience across agencies, product companies, and enterprise teams.

2026 — Contract
Finansia Syrus Securities
Senior UX/UI Designer
  • Collaborate with product managers, developers, and stakeholders to align design solutions with business goals
  • Simplify complex problems into clear, actionable solutions to move projects forward efficiently
  • Improve user experiences using user feedback and data-driven insights
2022 — 2024
AXONS (CPF Group)
Lead UX/UI Designer
  • Lead product design teams to create user-centered, business-driven digital products
  • Conduct user research and develop design strategies aligned with business goals
  • Guide complex product designs from concept to execution
  • Support and prioritize design work while balancing scope, timeline, and quality
2017 — 2021
AMR Asia
UX/UI Designer, Creative Designer
  • Conduct interviews, surveys, and competitor analysis to understand user needs, goals, and pain points
  • Develop interactive prototypes, wireframes, and guide development
2015 — 2017
Central Food Retail Co., Ltd
Web Graphic Designer
  • Define and create layouts, mockups, styles for web and customer communication
  • Sketch layouts with high-quality designs and create mockups for social media
2012 — 2015
Samart Co., Ltd
Graphic Designer
  • Create visuals for communication, marketing, and advertising
  • Enhance subject appearance with artificial light and photo-enhancing software
2011 — 2012
S&SONS Trading Co., Ltd (Scotch)
Graphic Designer
  • Create visual concepts for advertisements and corporate communications
  • Design corporate reports, brochures, and magazines
2009 — 2011
We to are Stardust.co.th
Graphic Designer
  • Create visual concepts to communicate ideas that inspire, inform, or captivate consumers
  • Develop overall layout and production design for advertisements

03 — Portfolio

Selected Case Studies

Deep dives into product design challenges — from research to measurable impact.

CASE 01
RMS — Restaurant Management System
Digital Menu Ordering MVP
Full Case Study

Problem

  • Manual order taking leads to errors and delays
  • Fragmented systems create inefficiencies
  • Inefficient inventory causes food waste

Solution

  • QR code digital menu ordering
  • POS integrated with order management
  • Real-time inventory tracking
  • Direct-to-kitchen order routing

Process

  • User research across 5 roles
  • User flow & journey mapping
  • Hi-fi prototypes & design system
  • Scenario-based usability testing
36%
Faster Orders
31%
Less Food Waste
19%
Revenue Growth
87%
CSAT Score
CASE 02
Axonstech — Agritech Solutions
Data-Driven Agricultural Ecosystem
Product Design

Problem

  • Users need easy purchasing channels
  • Limited payment options for farmers

Solution

  • Seamless purchasing channels
  • Expanded & flexible payment options

Impact

  • Faster, more convenient checkout
  • Higher sales conversion rate
CASE 03
LHB YOU — Banking App
Unified Mobile Banking Experience
FinTech

Problem

  • Inconvenient access to banking
  • Fragmented financial management
  • Limited financial visibility

Solution

  • Anytime, anywhere access
  • Unified financial dashboard
  • Smart financial tools

Impact

  • Increased digital adoption
  • Reduced branch dependency
  • Simplified everyday transactions
CASE 04
Operational Solutions Provider
Integrated Data-Driven Operations
Enterprise

Core Value

  • Streamline processes to reduce waste and costs
  • Connect tools, teams, and workflows seamlessly

My Role

  • Stakeholder interviews with operations teams
  • Structured complex dashboards & data flows

Deliverables

  • User flows for operational tasks
  • Real-time monitoring interfaces
CASE 05
Tops Supermarket
Grocery Delivery Platform
E-Commerce

Problem

  • Customers must travel to physical stores
  • Can't check availability before visiting
  • Disconnected store and delivery systems

Solution

  • Real-time inventory visibility
  • Estimated delivery time
  • Seamless mobile/web ordering

Outcome

Removed time and location barriers, making grocery shopping scalable while increasing customer reach and revenue.

04 — Certifications

Continuous Learning

Committed to growing through industry-recognized programs and certifications.

2025 — 2026
IBM AI Product Manager
Generative AI for UI UX Design Specialization · Design thinking for business strategy and entrepreneurship
2020 — 2024
UX Management Strategy & Tactics
Conduct UX Research and Test Early Concepts · Design a User Experience for Social Good · Google UX Design
2015 — 2019
Intensive UX/UI for Mobile Application
Design Thinking · Data Mining Algorithms

05 — Let's Connect

Results You
Can Trust

I'm always open to discussing product design, UX challenges, or potential collaborations. Let's create something impactful together.

cott.rasri@yahoo.com cotf999@gmail.com (+66) 085-5544-991